COMING SOONCOMING SOONCOMING SOONCOMING SOONCOMING SOONCOMING SOONCOMING SOONCOMING SOONCOMING SOON
We started with three tees. They sold out, then sold out again — and they're still our bestsellers today. Fast forward and we're now 150+ products solid. Give one a go, you'll get the hype.
Within the first 12 months, LTL had grown into a full unisex brand. People were wearing it to the gym, to festivals & everywhere in between. That's when our community really started to grow around Australia.
From being a gym label for so long, there was a high demand that our community loved wearing our products outside the gym. So four years later we released Twenty1H the newest sister fashion brand by LTL
LIFT THE LABEL x TWENTY1H
LIFT THE LABEL isn't just a brand. It's a community. Built on 7 years of learning and listening to the market while owning a brick & mortar store stocking some of the biggest brands around the world. We found a gap in the market and executed.
Twenty1h was released 4 years later due to the high demand of new street fashion under the same umbrella.